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Oliver Buchannon
Courtney Sembler

I turn customer education into revenue. 10 years scaling HubSpot Academy.

Customer Education

+2

#26 Your CE Team Should Be Leading Your Use Case Framework

Mar 24, 2026

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7 min read

#26 Your CE Team Should Be Leading Your Use Case Framework

And here's how to set them up for success

Courtney Sembler
Courtney Sembler

AI and Learning

+2

#25 The Feature Shipped. The Learning Didn't

Mar 17, 2026

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5 min read

#25 The Feature Shipped. The Learning Didn't

47 Product Updates, 2 Education Updates: Do the Math

Courtney Sembler
Courtney Sembler

Leadership

#24 Your Team Has a Mission Statement.

Mar 10, 2026

•

10 min read

#24 Your Team Has a Mission Statement.

Does It Actually Mean Anything?

Courtney Sembler
Courtney Sembler

AI and Learning

+1

#23 The Tool Isn't the Transformation

Mar 5, 2026

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6 min read

#23 The Tool Isn't the Transformation

Courtney Sembler
Courtney Sembler

Customer Education

+1

#22 The Efficiency Paradox

Mar 3, 2026

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9 min read

#22 The Efficiency Paradox

Why "Faster, Cheaper, Shorter" Learning is Costing You Millions

Courtney Sembler
Courtney Sembler

AI and Learning

#21 Anthropic Research Review

Feb 26, 2026

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7 min read

#21 Anthropic Research Review

Why AI Makes Customer Education More Critical, Not Less

Courtney Sembler
Courtney Sembler

Customer Education

+2

#20 Creator-Led Education

Feb 24, 2026

•

6 min read

#20 Creator-Led Education

What does it mean?

Courtney Sembler
Courtney Sembler

Customer Education

#19 Your Customer Education IS Your Product Demo

Feb 17, 2026

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8 min read

#19 Your Customer Education IS Your Product Demo

An open letter to learning vendors

Courtney Sembler
Courtney Sembler

Leadership

+1

#18 Human-Led Customer Education

Feb 12, 2026

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7 min read

#18 Human-Led Customer Education

Why it matters most not less in the world of AI

Courtney Sembler
Courtney Sembler

Customer Education

+2

#17 Introducing Value Continuity Score

Feb 10, 2026

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5 min read

#17 Introducing Value Continuity Score

The new time to value metric

Courtney Sembler
Courtney Sembler

Customer Education

+1

#16 Measuring Everboarding Success

Feb 5, 2026

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6 min read

#16 Measuring Everboarding Success

And where traditional onboarding gets it wrong

Courtney Sembler
Courtney Sembler

Leadership

Leadership Edition: Rethinking Executive Presence

Feb 3, 2026

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7 min read

Leadership Edition: Rethinking Executive Presence

What If We're Measuring the Wrong Thing?

Courtney Sembler
Courtney Sembler

Leadership

+1

#15 Where to Embed Content

Jan 30, 2026

•

9 min read

#15 Where to Embed Content

(Product Story vs. Interruption)

Courtney Sembler
Courtney Sembler

Leadership

#14 Collaborative Feedback: The New Best Thing in Feedback Coaching

Jan 27, 2026

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9 min read

#14 Collaborative Feedback: The New Best Thing in Feedback Coaching

Aka Stop Making Employees Responsible for Your Bad Feedback

Courtney Sembler
Courtney Sembler

Customer Education

+1

#13 Living Intelligence and the Future of Customer Education

Jan 22, 2026

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14 min read

#13 Living Intelligence and the Future of Customer Education

How the Convergence of AI, Sensors, and Biotechnology Is Reshaping How We Build Human Capability at Scale

Courtney Sembler
Courtney Sembler

Leadership

Leadership by Design Edition: Sustainability vs. Endurability

Jan 20, 2026

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8 min read

Leadership by Design Edition: Sustainability vs. Endurability

Making Career Decisions Before You Have To

Courtney Sembler
Courtney Sembler

Leadership

+2

#12 The AI Learning Flywheel

Jan 15, 2026

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10 min read

#12 The AI Learning Flywheel

A Strategic Framework for Turning AI Experimentation Into Sustainable Competitive Advantage

Courtney Sembler
Courtney Sembler

Customer Education

+1

#11 Simplifying Deep Expertise

Jan 13, 2026

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7 min read

#11 Simplifying Deep Expertise

And what it can open up for your collaborations

Courtney Sembler
Courtney Sembler
#10 You Don't Need to Influence Every Decision

Jan 8, 2026

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6 min read

#10 You Don't Need to Influence Every Decision

(And Trying Is Costing You)

Courtney Sembler
Courtney Sembler

Leadership

+1

#9 The Role of the CLO

Jan 6, 2026

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14 min read

#9 The Role of the CLO

Does it exist in 2026?

Courtney Sembler
Courtney Sembler

Leadership

Leadership By Design Edition: Overcompensation vs. Over-Accommodation

Jan 1, 2026

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11 min read

Leadership By Design Edition: Overcompensation vs. Over-Accommodation

The leadership code-switching trap

Courtney Sembler
Courtney Sembler

Customer Education

+1

#8 The Customer Experience Tech Stack

Dec 30, 2025

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10 min read

#8 The Customer Experience Tech Stack

Why Integration Matters More Than Tools

Courtney Sembler
Courtney Sembler

Leadership

#7 Leadership Reflection

Dec 26, 2025

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9 min read

#7 Leadership Reflection

When Stakeholder Relationships Go Wrong

Courtney Sembler
Courtney Sembler

Customer Education

#6 Customer Education Playbooks

Dec 23, 2025

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13 min read

#6 Customer Education Playbooks

Building from Scratch

Courtney Sembler
Courtney Sembler

Customer Education

+1

December Edition: Consolidation Corner

Dec 17, 2025

•

5 min read

December Edition: Consolidation Corner

The Coursera-Udemy Merger and What It Means for Customer Education

Courtney Sembler
Courtney Sembler
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